WIREWAX is the world's leading interactive online video and content management platform.

UX/UI Design

WEB APP DESIGN

VISUAL DESIGN

WIREWAX's SaaS product 'The Studio' was due an upgrade. My role (alongside two other designers) was to incorporate a new look and feel and combine this with new features and functionality.

WIREWAX's SaaS product 'The Studio' was due an upgrade.
My role (alongside two other designers) was to incorporate a new look and feel and combine this with new features and functionality.

WIREWAX's SaaS product 'The Studio' was due an upgrade.
My role (alongside two other designers) was to incorporate a new look and feel and combine this with new features and functionality.

Principles

Principles

Principles

To start with, I held a quick brainstorming workshop with stakeholders to pull together the new studio’s positioning and a set of principles.

These principles would not only help steer decisions but also maintain focus and consistency throughout the project.

Interviews

Interviews

Interviews

I conducted user interviews with 10 participants to gather insights into how typical users might interact with digital asset management platforms, specifically focusing in on pain points and workflow.

From these interviews I was able to gather key insights and identify opportunities.

User types…

User types…

User types…

There are lot's of different types of users that use WIREWAX, however, there are two types that cover the majority of usage and overlap with other variants. These personas helped keep design ideas on track and avoided feature creep from trying to please everyone.

… and their journeys

… and their journeys

… and their journeys

First time user

Utilising the key principles of simplicity, accessibility and clarity, the first time user experiences a curated journey the first time they use the studio. This is to avoid any overwhelm and help them maximise their experience.

Media asset handler

To help the media asset handler use the studio efficiently a 'surf & immerse' I took a approach, to allow them to access everything they need at a basic level and immerse themselves into the details e.g. analysis, if required.

Wireframes

Wireframes

Wireframes

Wireframes are often seen as a waste of time, however, for this project they were a necessary tool to get the new features and functionality clear with the rest of the team, without being distracted by colours and imagery.

Welcome to the dark age

Welcome to the dark age

Welcome to the dark age

Previous iterations of The Studio UI had difficulty drawing users' attention to key information.

I created a sleek, modern dark UI that not only looked great, but also addresses these previous issues with past iterations.

Here are a few aspects from the rebrand.

Previous iterations of The Studio UI had difficulty drawing users' attention to key information.

I created a sleek, modern dark UI that not only looked great, but also addresses the previous issues with past iterations.

Colour palette

Primary

Red highlight

Dark base

Dark elevation

Light

Secondary / highlights

Teracotta

Yellow

Blue

Green

Shades

Shadow

Storm

Ash

Cloud

Behaviour

Navigation

Card

Video player

Transition experimentation

A rebrand meant that I had free reign with transitions, which I had a lot of fun testing out to see what could work best.

Foundation and form

Foundation and form

Foundation and form

Through the tried and tested process of elimination and iteration, the new Studio designs morphed and took shape from the rudimentary wireframes, to hi-fidelity concepts that were ready to be built.

Results

Results

Results

The redesign of Wirewax’s ‘The Studio’ led to a 25% increase in user engagement.


Introducing a sleek dark UI and improving navigation significantly enhanced the user experience.


However, the implementation of advanced analytics features initially faced challenges due to user adaptation issues. Despite this, user feedback and continuous iterations led to successful integration.


This project effectively modernised the platform, increasing both functionality and overall user engagement.