A digital ski coach that analyses your technique and guides with you live-audio as you ski.
UX/UI Design
iOS DESIGN
wearable tech
Role
Freelance Senior Product Designer.
While this table is focused on off-snow opportunities, I wanted to include on-snow aspects to be mindful of the whole picture.
Unlike a ski coach, the Carv app was with you all the time. Which meant we were able to serve skiers recommendations at any point during their ski day.
The recommendations were designed to show just enough information to pique interest, while allowing for the skier to delve further e.g. watching tutorial videos, if they wanted to.
The end of the ski day provided the perfect opportunity to not only allow the skier to review their day, but also capture their sentiment, which would help us serve relevant improvement suggestions.
Initial ideas were a practice in getting information down on the page and seeing what stuck, both through internal reviews with the Carv team and with members of the Facebook group.
It was clear that I was getting closer, just not quite there (yet).
Sentiment
A simple tap of a button helps to shape and inform future recommendations and suggestions for the skier.
Outcome
In the end I stuck with a pattern of; capturing sentiment first (as it's fresh in their mind), then top level review and lastly the option to drill down deeper into the specifics.
How do we show progression, level and make skiers feel motivated to progress while celebrating their achievements? This was the question I needed to answer to better engage with skiers.
Octalysis framework
Yu-Kai Chou spent ten years designing the Octalysis framework and identified eight core drives that exist within humans that motivate us to engage in activities.
I used these 'white hat drives' as a basis for achievements and progression.
These drives helped to shape the layout of how progression and achievements would live within the app.
Achievements
The achievement badges started out with levels e.g. beginner level 1. However, after speaking with users, it came to light that numbers were not only demotivating, but also confusing "what's a beginner level 2?".
I then shifted to abstract naming, which answered this problem and also injected some personality and character.
![](https://framerusercontent.com/images/ubTMGpBpvSqPt2bEYpU8Z3YkwLc.png)
![](https://framerusercontent.com/images/6Ptgqe2C7i4XlyhxtNvQDeziFE.png)
![](https://framerusercontent.com/images/8qJRAFrypaNZkdtVzPpZ4Mo0bSI.png)
![](https://framerusercontent.com/images/YHJz67CL2jMlHbfqk6al9WjKlU.png)
Celebration cards
Another way to celebrate skiers achievements was by having celebration cards.
![](https://framerusercontent.com/images/tBIeGur0Zv42hsltNKlsU5kvk.png)
![](https://framerusercontent.com/images/25lLj7RBu0iQjutqwTHvOE5QY.png)
Through the tried and tested process of elimination, I landed on cards that were simple, but effective.
![](https://framerusercontent.com/images/3EsPo6fl8tZiF6UHAD012wmfw6A.png)