About

Work

Skills

About

Work

Skills

getcarv.com

A digital ski coach that analyses your technique and guides with you live-audio as you ski.

UX/UI Design

iOS DESIGN

wearable tech

Role

Freelance Senior Product Designer.

The challenge

Come up with ways to engage with skiers beyond skiing AKA 'off-snow'. Also, work out ways to encourage, reward and give them purpose when using the app.

Set up

The challenge

The challenge

As a solo designer, I worked in very close collaboration with the Product Manager and Developers.

Come up with ways to engage with skiers beyond skiing AKA 'off-snow'. Also, work out ways to encourage, reward and give them purpose when using the app.

Come up with ways to engage with skiers beyond skiing AKA 'off-snow'. Also, work out ways to encourage, reward and give them purpose when using the app.

The tasks

Set up

Set up

1. Communicate Prevayl's rich data captured back to users in a way that is insightful and valuable.


2. Encourage users to make the most of a feature unique to Prevayl, BodyCheck™, that provides personalised training advice.

As a solo designer, I worked in very close collaboration with the Product Manager and Developers.

As a solo designer, I worked in very close collaboration with the Product Manager and Developers.

Results

12% increase in user engagement.

30% rise in daily active users during ski seasons.

30% rise in daily active users during ski seasons.

Increased app session length by an average of 5+ minutes.

Following a end of season survey with 6,000 users, 95% said that Carv has directly improved their skiing and 62% reported that the 'off-snow' content motivated them to ski more often.

Following a end of season survey with 6,000 users, 95% said that Carv has directly improved their skiing and 62% reported that the 'off-snow' content motivated them to ski more often.

Subsequent increase in AppStore rating, from 4 to 4.8.

23% increase in NPS (net promoter score).

23% increase in NPS (net promoter score).

Results

30% rise in daily active users during ski seasons.

Following a end of season survey with 6,000 users, 95% said that Carv has directly improved their skiing and 62% reported that the 'off-snow' content motivated them to ski more often.

23% increase in NPS (net promoter score).

Speaking with skiers

As I am not a skier, I started by immersing myself in as much insight and analysis I could get my hands on.


Fortunately, there was highly-engaged Facebook group of early adopters and active users.

The information combined together made for a robust set which I used to form distill insights and define opportunities.

Finding opportunities
in a ski day

Finding opportunities
in a ski day

Finding opportunities
in a ski day

For most skiers, a day on the slopes tends to be fairly formulaic.


In order to pinpoint where I could inject value and engagement outside of physically skiing, I mapped out a day a drilled down into what we could explore or be included.

For most skiers, a day on the slopes tends to be fairly formulaic.


In order to pinpoint where I could inject value and engagement outside of physically skiing, I mapped out a day a drilled down into what we could explore or be included.


(Scroll to the left to see the table below on mobile devices.)

For most skiers, a day on the slopes tends to be fairly formulaic.


In order to pinpoint where I could inject value and engagement outside of physically skiing, I mapped out a day a drilled down into what we could explore or be included.


(Scroll to the left to see the table below on mobile devices.)

Journey

Preparation

Skiing (AM)

Break
(lunch etc.)

Skiing (PM)

End of day
(on snow)

End of day
(off snow)

Action

Calibrates carv to check that everything is working.

Selects mode to ski with & starts tracking runs.

Checks current progress.

Selects mode to ski with & starts tracking runs.

Stops recording runs.

Reviews progress from the day.

opportunity

Surface a challenge based on preference or past usage.

-

Present tailored suggestions based on AM skiing.

-

Day activity review, with drill-down into specifics option.

Surface achievements and accolades.

Journey

Preparation

Skiing (AM)

Break
(lunch etc.)

Skiing (PM)

End of day
(on snow)

End of day
(off snow)

Action

Calibrates carv to check that everything is working.

Selects mode to ski with & starts tracking runs.

Checks current progress.

Selects mode to ski with & starts tracking runs.

Stops recording runs.

Reviews progress from the day.

opportunity

Surface a challenge based on preference or past usage.

-

Present tailored suggestions based on AM skiing.

-

Day activity review, with drill-down into specifics option.

Surface achievements and accolades.

While this table is focused on off-snow opportunities, I wanted to include on-snow aspects to be mindful of the whole picture.

Journey

Preparation

Skiing (AM)

Break
(lunch etc.)

Skiing (PM)

End of day
(on snow)

End of day
(off snow)

Action

Calibrates carv to check that everything is working.

Selects mode to ski with & starts tracking runs.

Checks current progress.

Selects mode to ski with & starts tracking runs.

Stops recording runs.

Reviews progress from the day.

opportunity

Surface a challenge based on preference or past usage.

-

Present tailored suggestions based on AM skiing.

-

Day activity review, with drill-down into specifics option.

Surface achievements and accolades.

Speaking
with skiers

As I am not a skier, I started by immersing myself in as much insight and analysis I could get my hands on.


Fortunately, there was highly-engaged Facebook group of early adopters and active users.

The information combined together made for a robust set which I used to form distill insights and define opportunities.

Adding value by challenging skiers

Buying the Carv gear is an investment in your skiing, so naturally, you're going to want to get what you pay for it. To add value from the off, I introduced an option for skiers to accept a challenge we would set to them, either based on their usage or preferences.

Iterations

Early ideas included a number of challenge options coupled with the ability to adjust your own challenge.

Iterations

Early ideas included a number of challenge options coupled with the ability to adjust your own challenge.

Solution

The final solution incorporated aspects from previous iterations to form a complete experience that gave skiers a push, but wasn't forceful.

Results

The redesign and feature enhancements for Carv led to a 25% increase in user engagement and a 30% rise in user retention.


Introducing challenges based on user preferences and providing personalised recommendations throughout the ski day significantly improved user satisfaction.


The inclusion of achievement badges and celebration cards also motivated users and increased interaction with the app. This project successfully enhanced the overall user experience, driving both engagement and long-term retention.

Adding value by challenging skiers

Buying the Carv gear is an investment in your skiing, so naturally, you're going to want to get what you pay for it. To add value from the off, I introduced an option for skiers to accept a challenge we would set to them, either based on their usage or preferences.

Iterations

Early ideas included a number of challenge options coupled with the ability to adjust your own challenge.

Iterations

Early ideas included a number of challenge options coupled with the ability to adjust your own challenge.

Solution

The final solution incorporated aspects from previous iterations to form a complete experience that gave skiers a push, but wasn't forceful.

Adding value
by challenging skiers

Buying the Carv gear is an investment in your skiing, so naturally, you're going to want to get what you pay for it. To add value from the off, I introduced an option for skiers to accept a challenge we would set to them, either based on their usage or preferences.

Iterations

Early ideas included a number of challenge options coupled with the ability to adjust your own challenge.

Iterations

Early ideas included a number of challenge options coupled with the ability to adjust your own challenge.

Iterations

Early ideas included a number of challenge options coupled with the ability to adjust your own challenge.

Solution

The final solution incorporated aspects from previous iterations to form a complete experience that gave skiers a push, but wasn't forceful.

Solution

The final solution incorporated aspects from previous iterations to form a complete experience that gave skiers a push, but wasn't forceful.

Solution

The final solution incorporated aspects from previous iterations to form a complete experience that gave skiers a push, but wasn't forceful.

Serving skiers recommendations

Serving skiers recommendations

Serving skiers recommendations

Unlike a ski coach, the Carv app was with you all the time. Which meant we were able to serve skiers recommendations at any point during their ski day.

The recommendations were designed to show just enough information to pique interest, while allowing for the skier to delve further e.g. watching tutorial videos, if they wanted to.

Enhancing the end of the ski day

Enhancing the
end of the ski day

Enhancing the end of the ski day

The end of the ski day provided the perfect opportunity to not only allow the skier to review their day, but also capture their sentiment, which would help us serve relevant improvement suggestions.

Initial ideas

Initial ideas were a practice in getting information down on the page and seeing what stuck, both through internal reviews with the Carv team and with members of the Facebook group.

It was clear that I was getting closer, just not quite there (yet).

Initial ideas

Sentiment

A simple tap of a button helps to shape and inform future recommendations and suggestions for the skier.

Outcome

In the end I stuck with a pattern of; capturing sentiment first (as it's fresh in their mind), then top level review and lastly the option to drill down deeper into the specifics.

Showing achievements & progression

Showing achievements & progression

Showing achievements & progression

How do we show progression, level and make skiers feel motivated to progress while celebrating their achievements? This was the question I needed to answer to better engage with skiers.

Octalysis framework

Yu-Kai Chou spent ten years designing the Octalysis framework and identified eight core drives that exist within humans that motivate us to engage in activities.


I used these 'white hat drives' as a basis for achievements and progression.

These drives helped to shape the layout of how progression and achievements would live within the app.

Achievements

The achievement badges started out with levels e.g. beginner level 1. However, after speaking with users, it came to light that numbers were not only demotivating, but also confusing "what's a beginner level 2?".

I then shifted to abstract naming, which answered this problem and also injected some personality and character.

Celebration cards

Another way to celebrate skiers achievements was by having celebration cards.

Through the tried and tested process of elimination, I landed on cards that were simple, but effective.

Results

The redesign and feature enhancements for Carv led to a 25% increase in user engagement and a 30% rise in user retention.


Introducing challenges based on user preferences and providing personalised recommendations throughout the ski day significantly improved user satisfaction.


The inclusion of achievement badges and celebration cards also motivated users and increased interaction with the app. This project successfully enhanced the overall user experience, driving both engagement and long-term retention.

Results

The redesign and feature enhancements for Carv led to a 25% increase in user engagement and a 30% rise in user retention.


Introducing challenges based on user preferences and providing personalised recommendations throughout the ski day significantly improved user satisfaction.


The inclusion of achievement badges and celebration cards also motivated users and increased interaction with the app. This project successfully enhanced the overall user experience, driving both engagement and long-term retention.