My Story

I am an experienced UX Designer with a background in problem solving and balancing users needs with business objectives, both agency and client side.

In my opinion, design is part of every single thing we do or use every single day.

Here is a Venn diagram of my key experience and where I fit in:

Why I Do It

I like people watching and understanding why people do certain things. Not what they say to your face but really why they do it. In my opinion UX encompasses a lot of factors, some which are controllable by designers, developers and the like,
and some that are environmental or just preference.

Knowing that some of these factors can be altered and adapted to suit the experience, emotion, intuition and connection a person feels when they are using a site or product is what drives me.

In my experience, the best ideas and solutions are borne out of taking the time to research and really understand what the problem is. Once you have that solid foundation, it levels the playing field for innovation and creative solutions to flourish.

So there you have it, no assumptions here, just pure, validated, honest information, and as a creative person, I feel that this is one of the most powerful tools for problem solving.

I hope I can solve yours.